“If your right eye causes you to sin, gouge it out and throw it away. For it is better that you lose one of the parts of your body than for your whole body to be thrown into hell. And if your right hand causes you to sin, cut it off and throw it away. For it is better that you lose one of the parts of your body than for your whole body to go into hell.”
---Matthew 5:30-31
 
 
American film and music account for nearly one-third of entertainment produced on an annual basis worldwide. Combined, they are one of America’s largest exports and they influence culture around the globe to a considerable degree. That said, much of the entertainment produced within the United States has become nihilistic and corrosive in recent decades.
 
It’s not surprising really. Hollywood and pornography happen to go hand in hand. Pornography is a byproduct of the film industry and the products both industries produce largely serve the same purpose for the media moguls that back them. They slowly erode Biblical teachings and open doors to temptation resulting in lustful pursuits of the flesh.
 
Most people have no idea the pervasive impact film and video have on American culture. Like music, film is a narcotic form of media. and the values movies and video montages espouse trickle into our lives whether we realize it or not. This is particularly true for poor and working-class men as well as the women in their lives.
 
Within dysfunctional and broken households, the effects of all three forms of media are most profound. Especially with young, impressionable children. Film and television oftentimes become surrogates for parenting and proper education, and they tend to have lasting and blinding impacts.
 
Similarly, music oftentimes becomes a motivational tool and emotional crutch. The tone and tenor of popular music within a given geographic region is somewhat indicative of the rising generation’s prevailing attitudes. The songs and lyrics that resonate with teens tend to last their lifetimes.
 
This isn’t a new phenomenon. It’s been going on for decades. I for one, grew up in a highly dysfunctional home in a blue-collar town in the 1970’s and 1980’s and music and television greatly influenced my beliefs and value systems.
 
Musically, I tended to gravitate toward songs and artists that told a story and painted vivid pictures within the lyrics. The types of music I listened to varied with my mood and the given household circumstances I experienced.
 
Through television, baseball and football became passionate childhood interests. Throughout my adolescent and teen years, both offered escapes from the abuse I suffered at home. Both sports provided me a sense of balance and focus as well as hope.
 
Similarly, during the late 1970’s and early 1980’s, ABC television ran a feature film every Sunday night. The network occasionally showed World War II epics and James Bond films and I made a point to watch them when they aired. Those films inspired me and profoundly influenced the career decisions I would eventually make.
 
I was drawn to the films and aspired toward a career in the military after I graduated from high school in part because of them. A capable student, I set my sights on attending one of our nation’s service academies. Consequently, I buckled down in school and made good grades. I wound up receiving appointments to both the U.S. Air Force Academy and the U.S. Merchant Marine Academy during my senior year in high school. That said, I never attended.
 
During my interviews, I was persuaded to forgo my Academy ambitions by agents of a foreign intelligence service and accepted the offer. The branch of intelligence I served opened the doors to Princeton and I followed them through. I was enticed with visions of becoming a 007-type of operative and imagined my life unfolding in a similar fashion.
 
To a certain extent this was true, but the realities of the life were far different than Ian Fleming’s novels described or the Bond films portrayed. I spent 33 years within the intelligence community. The first 20 as a double agent for Great Britain’s GCHQ, and the remaining 13 associated with the American CIA in a black ops capacity. All in all, it was a lonely, grueling, and empty existence.
 
When I was first recruited, the United States was engaged in a Cold War with the Soviet Union. I had an Eastern European heritage and had taken Russian language courses in junior high and high school. Consequently, I was originally supposed to be assigned a post in within the Eastern Bloc to conduct espionage and take out high-value targets upon graduation. After the Berlin Wall fell in 1989, I was reassigned to a Clandestine Operations unit based on U.S. soil instead.
 
To a degree, the James Bond lifestyle became a way of life during college and into the early years of my career. I was a heavy drinker, used tobacco on occasion, and became a womanizer.
 
Some of the womanizing went with the territory. I infiltrated Cosa Nostra and Bratva criminal syndicates on behalf of the GCHQ and fornicated with women I was introduced to in order to fit in with the criminals I had friended. The encounters also allowed me to extract information about individuals whom I was assigned to gather intelligence. On the side, sexual encounters became a way of releasing the stress of leading a double life.
 
My life changed in an unexpected way in 1994. I was living in Kansas City at the time and met my soulmate. I had gone out for drinks with some coworkers on a Friday night and she waited on our table.
 
Despite the fact that I told lies for a living , I was so struck by her that I could barely speak when she asked for my order. My associates could see that that I was lovestruck, and they liquored me up to get me to talk. Even so, it took all the courage I could muster just to ask her out.
 
She met me at my apartment for our first date. When I opened the door, she took my breath away. I looked into her eyes, and I knew she was the one.
 
We went out for dinner and the night flew by. I happen to have an eidetic memory, and I cannot tell you where we went or what we ordered that night. I was so focused on what she had to say that the rest of the evening is a blur.
 
She happened to have a daughter from a previous relationship. As things between us became serious, that weighed heavily on my mind. I loved my soulmate's daughter as an extension of her, and knew I couldn’t be a suitable father figure to her given my vocation.
 
Resigning my commission was an impossibility. I was in deep and did not want my activities to risk the welfare and safety of my soulmate or her daughter. I had concealed my espionage activities from her for her safety as well as the security of my missions. After I stopped to consider just how much she meant to me, I decided to break off the relationship .
 
Within a year, I was engaged to be married to another woman I had met. The marriage was mostly a cover, and I was miserable. She happened to be an artist, and she was good for dinner parties. Other than that, there was no depth or substance to the relationship.
 
We only conversed on the surface, and she had no idea of my covert activities. Consequently, my drinking accelerated, and I turned again to pornography to release stress.
 
Needless to say, the marriage didn’t last. She ended the relationship within three years. I had no desire to meet other woman after the relationship ended and didn’t entertain the idea of a date for the next seven years.
 
During that seven-year time period, my activities became much more dangerous and I routinely turned to pornography to relieve the stress. Rather than pay for the product, I visited sites that offered free pornography over the Internet.

As I was nearing the end of my service obligations, I dated a couple of women for a short time and never felt a connection. I also briefly dated a woman I was introduced to when I was recovering from the first assassination attempt on my life. After that relationship ended, I realized that I would never date again. If you happen have a soulmate and are no longer with them for some reason, then you know where I’m coming from when I say this.
 
After my service obligations were competed, I engaged in black ops activities for a few years and again returned to pornography to relieve stress. That said, that pattern of behavior became distasteful as my faith in Christ grew. As I began to take stock of myself, I surveyed trends and patterns I had observed in the pornographic content I had visited online over the years and recognized a gross metastasis in the level of perversion.
 
If you’ve been wise enough to steer clear of porn, you’re probably unaware that feature style films went out of style in the mid-1990’s. Instead, sex scenes are generally filmed in 25 to 40-minute clips and bundled into themes. Over the years, once taboo subjects have now become mainstream on these sites. Most notably: adultery, incest, rape, and extortion.
 
The increasing level of perversion within the themed content is deliberate. And through my professional experiences I know that two primary sources are driving the strategy: The first being organized criminal syndicates beholden to Satan; and the second being deliberate destabilization efforts orchestrated by national governments hostile to the United States. Both these statements are true and neither is an exaggeration.
 
Both sources frequently collaborate with one another and their ties to Hollywood are indisputable. Foreign intelligence services including Great Britain’s GCHQ and China’s Ministry of State Security frequently fund porn producers and porn content aggregators to facilitate subversion efforts. The American CIA does much the same. Oftentimes, Hollywood shell companies are formed to funnel and launder money into the hands of the criminal syndicates that front these companies.
 
Some of the largest and most widely known companies in the porn industry are heavily influenced or greatly controlled by some of the world’s wealthiest and most powerful individuals and institutions. For example, Phillip Anschutz presently controls Pornhub through a combination of shell companies as well as extortion of the company’s minority shareholders.

Pornhub happens to be the world’s largest producer and distributor of pornographic materials as well as one of the most sophisticated players in the market. He also happens to control Brazzers and that company's network of 33+ websites in much the same fashion.
 
Similarly, the British Crown and the GCHQ control Naughty America and plot the direction of the company’s thematic content. That company openly promotes adultery as a way of life and has taken direct aim at the American family by playing up themes of incest within divorced and remarried households, sexual trysts between male students and their teachers, and the sexual trysts mothers and their teenage daughters with random strangers.
 
Prior to World War I, Great Britain used similar tactics to destabilize the Ottoman Empire to great effect through print media and they did much the same within China prior to World War II. The Chinese Communist Party learned from their efforts and have facilitated the production and distribution of pornography within the United States and other Western adversaries to a great degree in recent decades.
 
China’s Ministry of State Security has staked pornographic ventures through Anschutz and his business associates as well as the Weinstein Brothers, and the Rockefeller family. The nature of the content funded by the Chinese through these three sources happens to be more graphic than ventures funded by the British Crown and the GCHQ. It is arguably more deviant as well.
 
Evil Angel, Extreme Associates, and Reality Kings are three of the biggest names funded in part by the Chinese government, and the content these companies produce is downright misogynistic. Oftentimes, they frequently hire young women with low IQ’s to perform in their features and then proceed to humiliate and debase them as they perform in front of the cameras.
 
China and Great Britain’s efforts to destabilize American society through pornography are disturbingly effective and infectious. The free flow of X-rated images and films through online sources has numbed the public to the insidious effects of viewership and also allowed the perpetrators to quietly tear at the heart of American culture by lowering moral standards and tricking smut into mainstream entertainment and advertising.  
 
Hypersexualized content and the normalization of perverted sexual activities such as cross dressing, pedophilia, and genital mutilation are regularly glorified and promoted by media companies funded and supported by foreign entities hostile toward Western civilization’s Biblical foundations and the American way of life. As with pornography, Great Britian’s GCHQ and China’s Ministry of State Security consistently fund mainstream entertainment projects at destabilizing American culture. Both intelligence agencies are aided by wealthy and powerful individuals sympathetic or beholden to the worldviews these intelligence agencies tasked with fulfilling.
 
For example, individuals within the Bilderburg Group openly fund film ventures that support pedophilia, transsexuality, and abortion with their own funds or through private equity firms under their control. In effect, they are a real life version of Spectre as portrayed in recent James Bond films.

Ironically, Bilderburg owes its founding to the British Crown.  The collective actively works to establish a One World Government bent on conquering the heavens through slavery and the establishment of a “New Roman Republic” of sorts. Debasing Western civilization through the erosion of established Biblical values and principles is a means toward achieving this end.
 
China has employed similar tactics through a different approach. In addition to financing films that glorify Communism and disparage Western values through venture capital companies like Hollywood’s Slated, their Ministry of State Security has poured tens of millions of dollars into nihilistic American popular music in recent years. The growth in popularity of trap music within urban American ghettos owes much of its success to dark money funneled through American drug trafficking facilitated by China’s Ministry of State.
 
American bureaucrats and politicians are either blind to efforts by the Chinese Communist Party, the British Crown, and various criminal enterprises to destabilize American society through pornography and popular entertainment, or they are willfully complicit in facilitating these efforts. Aside of issue of Internet censorship, scant attention has been given to American media and entertainment by the Federal government in recent decades.
 
The United States Federal Communications Commission was originally formed to combat subversive media activities. The agency was formed during the height of the Great Depression and Communism was a very real threat at that time.
 
The Communications Act of 1934 chartered the FCC: "for the purpose of the national defense" and "for the purpose of promoting safety of life and property through the use of wire and radio communications.” The agency was largely neutered prior to the advent of the World Wide Web and its authority has been weakened even further in recent years.
 
As the motion picture and radio programming industries grew during the 1930’s, 1940’s, and early 1950’s, the FCC closely monitored entertainment to ensure public content met basic ethical and moral standards and did not implicitly undermine values and principles outlined in the United States Constitution and the Bill of Rights. For the most part, the system worked, and film, radio, and television became staples of American life largely because of it.
 
Flash forward to today: The World Wide Web is much like the Wild West. Unregulated and largely unchecked it is a playground for organized criminal syndicates and America’s foreign adversaries. And while Federal bureaucrats and our elected officials are culpable for the erosion of America’s national security, much of the blame for the inaction with regard to pornography rests in the hands of the United States intelligence officials.
 
The CIA is very much beholden to the America’s Federal Reserve and the Catholic Church as well. Both have cozied up to China and hedged their bets on a policy of appeasement and the CIA abates both their wishes. The Chinese Communist Party has leveraged this to their full advantage as have European royalty, royal banking interests, and the politicians and bureaucrats beholden to them.
 
The National Security Administration is in a similar position to that of the CIA. The NSA owes its allegiance to holdovers of the George W. Bush’s Presidential Administration, and they have also blinded themselves to China to a considerable degree. Both sold the nation out years ago as they too are banking on the formation of a New World Order. Like European royalty they view ordinary citizens much like chattel.
 
As for American military intelligence, there seems little hope under present leadership. Since Barrack Obama’s first term as President, there has been a consistent purge of Christian servicemen from military personnel, particularly within the leadership ranks. Furthermore, the upper echelons of the nation’s military leadership, including the Joint Chiefs of Staff, have become increasingly politicized in recent years.
 
To fight a war and defeat an adversary, its necessary to rely on wisdom and constantly outmaneuver your opponent. American military and intelligence officials have chosen to forgo wisdom and instead embrace “woke” values that have metastasized through years of gradual declining moral standards and the silent tolerance of evil.
 
2 Timothy 3 teaches us that in the last days, “men will be lovers of self, lovers of money, proud, arrogant, abusive, disobedient to their parents, ungrateful, unholy, inhuman, implacable, slanderers, profligates, fierce, haters of good, treacherous, reckless, swollen with conceit, lovers of pleasure rather than lovers of God, holding the form of religion but denying the power of it.”
 
Open tolerance and acceptance of pornography and of nihilistic popular entertainment exemplifies this teaching. The failure of America’s intelligence top officials to trumpet the intrinsic threats both pose to national security threat both pose and push Congress for action is a grave and glaring professional oversight. Their dereliction in this matter has allowed hostile actors to effectively pump heroin into the bloodstream of Western civilization through the Internet for nearly three decades.

​Our schools have largely become breeding grounds for the seven deadly sins largely because we have banished our divine Creator from our classrooms and replaced Him with a slew of demigods. What we refer to today as diversity, equity and inclusion are nothing new. They are simply Marxist slogans rebranded for two generations largely ignorant of world history and lacking guidance.

Hate runs rampant in their lesson plans. Courses and materials derived from Critical Race Theory are a good example. It is an envious premise that produces nothing but jealousy, contempt and mistrust. The unholy doctrine ignores a universal truth: that no one has a choice over the circumstances of their birth.

Some people are born into wealth and luxury, and some into abject poverty. Similarly, some are born into abusive homes and others into nurturing environments. No matter, we are all equal in the eyes of our divine Creator at birth. What we decide to do with the time we are afforded here on Earth, and what we accomplish with that time are what truly matter.

​No other nation on Earth affords its citizenry the guaranteed liberties and freedoms that we are afforded under The Bill of Rights and the United States Constitution. With the blessings of our divine Creator, every one of us is free to employ our God-given talents to their very limits.

​Princeton University’s response to last year’s nation-wide riots provides another example. Following the George Floyd incident, University President Christopher Eisgruber issued a gluttonous and prideful statement condemning his own institution as racist to students, alumni and faculty. In his letter, Eisgruber also wrathfully convicted the officers involved in the incident prior to their jury trial.

The fact that a man chartered with leading one of our nation’s top universities is willing to cast stones at the students and faculty he claims to shepherd bares true testimony to how sick and perverted our schools have become. It belies the need to gut our entire education system and build again from scratch. For our nation to flourish once again, this is a strategic imperative.


​Author: Erik Gagnon - Managing Partner, Chi Rho Consulting

“The public library system of the United States is worth preserving.”
---Henry Rollins (American Musician)
 
Up front, we want to make one thing perfectly clear: we are NOT in favor of nationalizing our primary schools nor our secondary educational institutions. Under our Constitution, these matters reside with our state and local governments; and we believe that it should remain that way. Nevertheless, it would be foolish or naive to ignore that the fabric of American education is changing dramatically during the digital revolution.

Take a look at the numbers. The education market in the United States has grown dramatically since the advent of the Internet and it's only expected to grow more over the next several years. In short: the ED hasn't kept pace with the changes; and it’s time we recognize the cultural shift that's occurring as a result. In other words, we ought to re-engineer and re-tool our educational systems; and we ought to act quickly!


THE STARTING POINT
The amount of information available today to the public over the world wide web is unprecedented in our history. Concurrently, the information age has spawned a number of innovations in the field of education. Among the most sweeping changes in primary and secondary research:

1. Search Engines have effectively replaced the traditional library “Card Catalog” - as well as librarians for the most part.
2. Wiki sites have become our society's primary encyclopedias.
3. A plethora of dictionaries, thesauruses and other reference tools are currently available at a moment's notice over the web and through digital distribution platforms.

When you take a step back and look at the big picture, it's evident that how and where we learn in this era is much different than it was before. This led us to ask the following questions: 

• Aren’t the tools and resources described above the very foundations of a public library system?  If so, why are corporations and select non-profits the principal gate-keepers of vital strategic resources like these? Does the current situation pose national security risks? 
• If guarding, growing and enhancing these resources is crucial for our nation, then shouldn’t our federal government step in and assert some span of control?
• If both are true, then when, where, and to what degree should the federal government be involved?

These are the fundamental questions we’ll address in this article. We’ll argue that Americans need to fully understand and quickly accept the fact that educational tools like Google, Wikipedia, and the Dictionary.com’s of the world all serve the public interest and ought to be nationalized to some degree. In other words, a complete re-tooling of our Department of Education is long overdue.
 

AS SIMPLE AS 1,2,3
Here’s where we’d start:

1. A search engine, an encyclopedia, and other reference tools (e.g. a dictionary and a thesaurus) ought to be considered part of our national library system.
2. It makes sense for Google & Wikipedia to become public utilities (similar to AT&T way back when),  or whole parts of the ED as soon as possible.
3. Still allow for competition within these categories through private enterprise.

The proposed system would re-tool the Department of Education; and also support crucial National Security and Defense initiatives.  We’ll explain what we mean as you read on:  
 

MOST OF US NOW CARRY A “POCKET LIBRARY”
Like 77% of all Americans, I own a smartphone; and I often download and access useful apps for personal education, writing and research purposes. The apps on my device include a couple of different Search Engines (Google and Bing), a global encyclopedia (Wikipedia), a dictionary and a thesaurus (my preferred version is Merriam-Webster), as well as a multitude of other small reference tools (e.g. area code lookups and zip code lookups, etc.).

If you were born after 1989, these things probably seem natural.  However, for those of us who are older, the Internet revolutionized access to libraries of information as well as primary and secondary research tools. Imagine: before the 1990's, people actually had to travel (by automobile or by foot) to a library to access a wide body of research materials if they weren’t fortunate enough to own them themselves. Furthermore, if their research requirements were extensive, they often had to travel to multiple locations to complete their research! 

Research tools and materials are vital necessities for individuals with an entrepreneurial mindset: people who wish to invest time and energy in determining their own futures. Nearly every entrepreneur and investor will tell you that if you want to gain advantages over your competition, you need to excel in school and continuously strive for personal growth. In other words, you spend a great deal of time in library facilities.

Any way you look at it, a public library is about education, growth. and learning. It’s a core extension of our public education system. As Campbell Brown of Facebook notes, “It comes down to what your priorities are, and if public education is about children and learning. It’s a core extension of the public education system. As kids, then every decision we make should be focused on the question of 'Is this good for a child?' And that should be the driving focus and the priority when we decide what our policies should be and what our laws should be.”

(Keep in mind that we are all considered children in eyes of our Creator to a certain degree regardless of our age...)

Currently, we have libraries in our public school systems for our children from grades K-12; and reference materials are of course vital to those systems. Ask any teacher, and they’ll definitively tell you that high-caliber tools facilitate quality education. So then, why aren't the tools in our "pocket library" considered an extension of our public education system, if public libraries in fact are?

It boils down to this: some of the tools within our aggregate pocket library must be integrated into the ED in order to effectively manage public education in the United States today. Otherwise, we may put the American way of life at risk as things currently stand.


A CASE FOR NATIONALIZING OUR POCKET LIBRARY
Is it in our best interests to have all our digital research tools developed, managed and updated by private corporations and select non-profits? The answer is unequivocally NO!

Of course, Innovation, entrepreneurship and creativity are the driving factors behind the success of the corporations that maintain our "pocket library" (Google and Microsoft as well as the Wikimedia Foundation and others).  For example, Google launched in 1996 as a research project by PhD students at Stanford University. Two years later, the company received a $100,000 angel investment; and away it went!

Nevertheless, Google has received a great deal of scrutiny and criticism recently from conservative & libertarian political pundits and conservative economists; as well as from radical leftist ideologues like Senator Bernie Sanders (I-VT) and Congresswoman Alexandria Ocasio-Cortez (D-NY).

on the right side of the political spectrum, Conservative and Libertarian political pundits accuse the tech monolith of down-ranking sites and pages that don’t align with corporate’s political positions, thereby suppressing free speech. The concerns of the conservative economists are largely geopolitical in nature. For example, Google has agreed to build a censored version of their search engine for communist China. Both sets of concerns suggest that Google deliberately stifles competition and suppresses the very principles that led to the company’s founding: entrepreneurship and innovation!

On the other hand, far-left zealots have seized upon these factors to push forth visions of an impossible socialist utopia. For example, Sanders (a self-proclaimed "Democratic Socialist” demagogue) contends: “You go to your public library, or you call your fire department or police department, what do you think you are calling? These are socialist institutions.”

To be blunt, Senator Sanders full of crap. The police, the fire department and the public library ARE NOT socialist institutions.  Rather, they’re public resources; and there’s are HUGE differences between the two!


BERNIE SANDERS MAY BE MISGUIDED... BUT HE DOES HAVE A POINT
Several of the tools we've listed (i.e. search engines, dictionaries and encyclopedias) and are in-fact primary and secondary research staples used in libraries the world over.  However, unlike brick and mortar libraries, the information available within our "Pocket Library" is decentralized, poorly curated and loosely maintained at the present time. 

For example, a dictionary reference tool now often appears in Google's search results when you include the word “definition” with a search term. That said, the word inclusion criteria (and definitions) appear to be determined by Google itself!

This should concern anyone who believes in the American Dream. If you look under the surface, you'll find that terms like Fascism were completely omitted from Google's dictionary tool last year after the Daily Caller questioned the definition that Google supplied.

Perhaps even more disturbing, Google has now integrated a feedback tool to report “wrong and offensive” definitions; quite possibly modifying or altering definitions on a day-to-day basis in most extreme cases.

Google currently dominates the search industry. Coupling search with a dictionary and thesaurus in effect makes Google (and the semi-anonymous voting body that supplies feedback on word acceptance) the principle arbiters of English, Spanish and a multitude of other human languages!

We must question whether it’s reasonable and prudent to allow companies like Google and non-profits like Wikimedia such enormous sway over the literacy and education of the American public! It seems to us that leverage these monoliths have over our society could in-fact fuel Fascism; very word Google omitted from their dictionary back in 2017!


THIS IS A NO-BRAINER
Clearly, the "Pocket Library" we’ve discussed here is vital to our national interests. In-fact, you could say that it’s a national treasure of sorts: Young and old men and women of varying backgrounds and ethnic persuasions scour their "Pocket Libraries" daily seeking to educate themselves, better their lives and expand their horizons.

When it comes to the tools and resources in our "Pocket Library" we need to ensure there's a level playing field.  We must ensure the accuracy and integrity of the information available to the public, preserve our national heritage and cultivate advancements that strengthen our society.

So, why not:

1. Nationalize some of the tools and materials that comprise our aggregate Pocket Library?
2. Create a repository under one branch of the federal government, where the library's tools and resources can be effectively curated, expanded and protected?

For the reasons we've described, both these ideas make clear sense to us.
​

Bernie Sanders and Alexandria Ocasio-Cortez's socialist ideals are in-fact Utopian fantasies. They're a means to an apocalyptic end for American free enterprise, free speech and free expression. We’re not proposing an end to the free market in the case we've presented. Instead, we’re talking about centralizing a core set of vital public services; just like the United States postal service does for mail and package delivery. Not the whole enchilada mind you; just the meaty part of it.

We also argue that setting up such a service will lead to a much fairer competitive environment and open the door for a wide array of entrepreneurial business ventures within the affected industry categories. You only need look at the success of shipping companies like Federal Express, UPS and DHL to realize that opportunity will eventually open up in this space if the federal government steps in and asserts a degree of authority.

Jesus, I hope more Americans soon realize the strategic importance of the research tools that comprise our aggregate "Pocket Library" and demand immediate action from our lawmakers. ​Otherwise, we’re headed toward a world where George Orwell’s "Doublespeak" becomes a real possibility.


​
​Author: Erik Gagnon - Managing Partner, Chi Rho Consulting

Many C-Level executives associate Demand Generation with technology solutions and/or digital content programs. While both are crucial components, it's important to remember that effective Demand Generation is a complete organizational discipline. It's been our experience that organizations that avoid or ignore one or more of Demand Generation's strategic pillars often doom their programs to failure.

Our 2018 white paper The 4 Strategic Pillars of Effective Demand Generation examines the discipline from a strategic standpoint. We look at the key factors which typically separate effective Demand Generation programs from their ineffective counterparts.  We also address the foundations of an effective Demand Generation strategy and offer some tactical recommendations within each of the four strategic pillars:

• Process
• People
• Content
• Analytics

Over the years, we've helped a number of startups and expansion stage companies establish successful Demand Generation programs based upon the tenants we outline in this white paper.  We've also helped a handful of established companies retool their marketing and sales operations, integrate predictive analytics into their programs and refine their touch point communications strategies based on these principles we highlight. 

The white paper includes an Executive Summary with key findings as well as our conclusions for companies looking to adopt Demand Generation strategies or optimize their current Demand Gen activities.  Click on the picture below to download the white paper now:

If you're seeking to establish a Demand Generation program for your company in 2018, or if your organization didn't produce the results you projected for your Demand Gen campaigns last year, Chi Rho Consulting can help! There's no cost for an initial consultation and we typically structure performance-based fee arrangements with our clients.