White Papers For Entrepreneurs and Startup Executives
Our strategic consultancy specializes in Strategic Planning, Business Analytics, Demand Generation, Brand Strategy and Marketing Strategy for startups and expansion stage companies. We also help entrepreneurs secure Venture Capital for their new business ventures and/or Capital Acquisition to expand or diversify their operations.
Our white papers cover a wide range of topics of interest to startup and expansion stage organizations. These white papers present Chi Rho Consulting's philosophy on the topic and often include case studies. Through the years, we've helped our clientele overcome a wide range of issues associated with scaling, process improvement and risk avoidance and our white papers address some of the most pressing topics entrepreneurs face today.
Our white papers cover a wide range of topics of interest to startup and expansion stage organizations. These white papers present Chi Rho Consulting's philosophy on the topic and often include case studies. Through the years, we've helped our clientele overcome a wide range of issues associated with scaling, process improvement and risk avoidance and our white papers address some of the most pressing topics entrepreneurs face today.
How To Design a Website That Grows Brand Value and Builds Brand Equity
Brand Strategy and Digital Marketing Strategy - Website Design Rules To Grow Brand Value and Build Brand Equity
This white paper outlines 12 critical web design rules that will help your organization squeeze the most out of your website. Whether you’re a design novice or seasoned professional, following these rules are a must if you want to create a compelling brand that sets you apart from your competition.
First impressions matter. Make a bad impression, and you’ll likely lose potential conversions. Make a good one, and you’ll typically gain new customers. More importantly, you’ll potentially earn a customer for life if you make a great impression.
In other words, effective web design is crucial to your mission. A high-quality website greatly increases the value of your brand in the minds of your target audience. Furthermore, wise investments in your digital assets ultimately build brand equity for your organization.
First impressions matter. Make a bad impression, and you’ll likely lose potential conversions. Make a good one, and you’ll typically gain new customers. More importantly, you’ll potentially earn a customer for life if you make a great impression.
In other words, effective web design is crucial to your mission. A high-quality website greatly increases the value of your brand in the minds of your target audience. Furthermore, wise investments in your digital assets ultimately build brand equity for your organization.
THE 4 PILLARS OF EFFECTIVE DEMAND GENERATION
Demand Generation Strategy - Strategic Planning, Organizational Strategy and Content Strategy
Demand Generation is a full organizational discipline. This white paper examines the discipline from a strategic standpoint. We look at the key factors which typically separate effective Demand Generation programs from their ineffective counterparts. We also address the foundation of an effective Demand Generation strategy and offer some tactical recommendations for each of the four strategic pillars:
- Process
- People
- Content
- Analytics
