Chi Rho Consulting - Business Strategy Consultants - Atlanta, GA (USA)
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WHITE PAPERS

Self-Published White Papers on a range of topics pertinent to entrepreneurs.

White Papers For Entrepreneurs and Startup Executives

Our strategic consultancy specializes in Strategic Planning, Business Analytics, Demand Generation, Brand Strategy and Marketing Strategy for startups and expansion stage companies.  We also help entrepreneurs secure Venture Capital for their new business ventures and/or Capital Acquisition to expand or diversify their operations.

Our white papers cover a wide range of topics of interest to startup and expansion stage organizations. These white papers present Chi Rho Consulting's philosophy on the topic and often include case studies. Through the years, we've helped our clientele overcome a wide range of issues associated with scaling, process improvement and risk avoidance and our white papers address some of the most pressing topics entrepreneurs face today.

How To Design a Website That Grows Brand Value & Builds Brand Equity

Brand Strategy - Digital Marketing Strategy - Content Strategy - Graphic Design

This white paper outlines 12 critical web design rules that will help your organization squeeze the most out of your website. Whether you’re a design novice or seasoned professional, following these rules are a must if you want to create a compelling brand that sets you apart from your competition.

First impressions matter. Make a bad impression, and you’ll likely lose potential conversions. Make a good one, and you’ll typically gain new customers. More importantly, you’ll potentially earn a customer for life if you make a great impression. 
 
In other words, effective web design is crucial to your mission. A high-quality website greatly increases the value of your brand in the minds of your target audience. Furthermore, wise investments in your digital assets ultimately build brand equity for your organization. 41 pages.
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How To Design A Website That Grows Brand Value and Builds Brand Equity Whitepaper Cover Photo - Chi Rho Consulting - Business Strategy Consultants for Entrepreneurs and Startups

THE 4 PILLARS OF EFFECTIVE DEMAND GENERATION

Demand Generation Strategy - Strategic Planning - Organizational Strategy - Content Strategy

Demand Generation is a full organizational discipline.  This white paper examines the discipline from a strategic standpoint. We look at the key factors which typically separate effective Demand Generation programs from their ineffective counterparts.  We also address the foundation of an effective Demand Generation strategy and offer some tactical recommendations for each of the four strategic pillars:
  • Process
  • People
  • Content
  • Analytics​​
The white paper includes an Executive Summary with key findings as well as our conclusions for organizations looking to adopt Demand Generation strategies or optimize their current Demand Gen activities. 22 pages.  
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4 Pillars of Effective Demand Generation Whitepaper Cover Photo - Chi Rho Consulting - Business Strategy Consultants for Entrepreneurs and Startups
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​CHI RHO CONSULTING
3452 KIVETON DRIVE
PEACHTREE CORNERS, GA 30092
​UNITED STATES
1-470-853-8808
COPYRIGHT © 2023 CHI RHO CONSULTING LLC. ALL RIGHTS RESERVED.
  • HOME
  • About Us
    • Our Approach
    • Our Leadership
    • Our Difference
    • Giving Back
    • Careers
    • News
  • Services
    • Strategic Planning
    • Venture Capital
    • Business Analytics
    • Brand Strategy
    • Demand Generation
    • Marketing Strategy
  • Resources
    • Presentations
    • White Papers
  • Clientele
  • Blog
  • Contact Us