Our strategic consultancy specializes in Strategic Planning, Venture Capital and Capital Formation, Marketing and Demand Generation, Customer Relationship Management (CRM) and Business Analytics.  Our white papers cover a wide range of topics of interest to startup and expansion stage organizations. These white papers present Chi Rho Consulting's philosophy on the topic and often include case studies. We've helped clients overcome a wide range of issues affecting their profitability and growth, and our white papers address some of the most pressing topics.
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The 4 Pillars of Effective Demand Generation 

DEMAND GENERATION STRATEGY

Demand Generation is a full organizational discipline.  This white paper examines the discipline from a strategic standpoint. We look at the key factors which typically separate effective Demand Generation programs from their ineffective counterparts.  We also address the foundation of an effective Demand Generation strategy and offer some tactical recommendations for each of the four strategic pillars:

• Process
• People
• Content
• Analytics

The paper includes an Executive Summary with key findings as well as our conclusions for organizations looking to adopt Demand Generation strategies or optimize their current Demand Gen activities. 22 pages.  

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