Courting Your Customers
Courting Your Customers examines the foundations of a successful enterprise Demand Generation program. We examine the strategy behind your sales and marketing campaigns including the people, the process, the content and business analytics.
Beyond digital content marketing, Demand Generation is a full business discipline. If you're an entrepreneur seeking to define your sales and marketing strategy, we provide an complete overview of the discipline. If you're already engaged in Demand Generation, we examine the key differences between effective and ineffective platforms.
You'll walk away from this seminar with a solid understanding of what's required to build an integrated, best of class process that leverages your organization's strengths in a quick and cost-effective manner.