It's Time To Rethink American Advertising

“Advertising is the rattling of a stick inside a swill bucket.”
---George Orwell (British author - 1936)
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​Martin Luther King’s vision for America was fulfilled in 2008 when Barrack Obama won the Presidential election. That is, until American advertisers and marketing professionals mucked it up. Like sycophants, they embraced the tower of babel and jumped on a buzzword bandwagon filled with meaningless political jargon.
 
Diversity, equity, and inclusion became religious cults thanks largely to amoral advertisers seeking to connect people to their products through demagoguery, deception, and outright lies.
 
Art in advertising has largely vanished. In the digital age, marketers have become purveyors of pornography. Instead of appealing to the needs of their customers, they prey upon their wants. In a society that has largely abandoned Biblical teachings for hedonistic pursuits, stray sheep are being enslaved by nihilists.
 
Rather than find common ground with the whole of their audience, advertisers are utilizing the basest form of illusion to generate sales: they lure minority audiences toward their products and services with lookalike images. Alcohol and tobacco companies had done this in impoverished urban areas for years; and the trend went gangbusters across the corporate spectrum after the Obama administration took office.
 
Television advertisers began to aggressively pander to the black, Latino and Asian communities shortly after 2008. At first, in wholesome, family friendly ways. Shortly afterward, the diversity, equity, and inclusion cults infiltrated corporate boardrooms and polluted the messaging.

​​Their first attack was upon the family. They emasculated the American male in family and couple-oriented commercials; making him appear oafish before his wife and his children and portraying him as a fool to their audiences.

Next, advertisers inserted multi-ethnic families and bi-racial couples into the bulk of their family and couple-oriented ads. The over-portrayals buck conventional wisdom and run counter to demographic realities.
 
Soon after, advertisers began normalizing and encouraging homosexuality in commercials. A blatant disregard for the Ten Commandments and Christ's teachings.
 
And lastly, advertisers have effeminized American men in the bulk of their commercials. A direct attack upon God the Father and Christ Jesus.
 
Advertisers have employed these same tactics within the digital arena as well. Design teams slap images and videos with a plethora of diverse people of all throughout their websites. Mostly to satisfy diversity and inclusion cultists, and also to keep the equity cults at bay.
 
Instead of focusing on their products and services, a wide body of digital advertisers tout diversity and inclusiveness as their key selling points. So much so in fact, that they have begun to give way to demons including transsexuals, pansexuals, pedophiliacs, and dysphoric hedonists.
 
It should come as no shock to anyone that our nation is deeply polarized. Given the narcissistic lens corporate advertisers have placed on our society for years, this was a natural progression.

We’ve effectively trained our youth to strut around like peacocks on parade and tout their immutable qualities instead of refining their character and challenging them to reach a higher calling.

Corporate advertisers who have succumbed to the diversity, equity, and inclusion cults are doing the devil’s bidding. We’ve effectively trained our youth to strut around like peacocks on parade and tout their immutable qualities instead of refining their character and challenging them to reach a higher calling.
 
The Obama administration is largely accountable for the declining state of our nation at present. They ushered in a rendition of George Orwell’s Animal Farm with illusionary promises like Universal Healthcare and no-cost cellular phone services paid for by the government. They lowered standards for citizenship by bypassing education requirements for political refugees and advocating amnesty for illegals. And, they declared a war on women and children with their advocacy of transgenderism.
 
That said, the erosion of our morality started well before his Presidency. Since the end of the Cold War, America has been starving for  a common purpose. Consequently, consumerism went rampant during the Clinton Administration. They gave us the Internet and quickly abandoned its promise to pirates. The rampant commercialization of the web has only deepened the hole.
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George W. Bush’s administration only made matters worse. Under the guise of National Security, they deregulated information technology and opened the door for the Big Tech oligarchy following 9/11.

The attacks on the World Trade Center and the Pentagon galvanized the nation for a short period, but the sense of unity was short lived. Profiteers extended the war in Afghanistan into perpetuity and stratified the nation along political lines.

The fortunes amassed out of both the Afghan war and the digital tech revolution sent consumer spending into hyperdrive, distorted our thinking, and skewed our foreign and domestic strategic priorities.
 
Embracing false idols and choosing to ignore the divine nature of our existence has cost our nation plenty since the turn of the millennium. In aggregate, we have enabled unscrupulous heretics to blind us toward true evils and divide us against ourselves.
 
Sinful pursuits have nearly become all consuming. We arrogantly equate happiness with the accumulation of material goods, career achievements, fleeting fun, the avoidance of pain, our outward appearance, sexual conquests, celebrity, and the like. By overindulging in these pursuits, we are assuredly evoking God’s wrath upon our nation.
 
As the book of Revelation tells us, those who are willing to sell out their brethren for a handful of silver, a pile of rocks, or a patch of sand will have nowhere to hide come judgment day.

May corporate leaders, advertising professionals, government bureaucrats, and our elected officials willfully atone for their sins of avarice before that day arrives. Lest they suffer eternal damnation.

And He told them many things in parables, saying, “A farmer went out to sow his seed. And as he was sowing, some seed fell along the path, and the birds came and devoured it.
Some fell on rocky ground, where it did not have much soil. It sprang up quickly because the soil was shallow. But when the sun rose, the seedlings were scorched, and they withered because they had no root.
Other seed fell among thorns, which grew up and choked the seedlings.
Still other seed fell on good soil and produced a crop—a hundredfold, sixtyfold, or thirtyfold.
He who has ears, let him hear.”
---Mark 4:3-9

Author: Erik Gagnon - Managing Partner, Chi Rho Consulting