Chi Rho Consulting's New White Paper Outlines Web Design Essentials For Entrepreneurs, Startups and Expansion Stage Companies

Chi Rho Consulting has published an new white paper that examines 12 critical web design rules that distinguish top-tier Internet marketers from their also-ran competitors. How to Design a Website That Grows Brand Value and Builds Brand Equity is primarily targeted toward entrepreneurs, startups, and marketing executives for expansion stage companies. However, it also offers valuable insight for established businesses seeking to gain competitive advantages through their Internet marketing efforts.

Announcing the release of their 2019 white paper today, CRC's Founding Partner Erik Gagnon remarked:

"We've helped a good number of startup companies and non-profit organizations develop and implement long-term growth strategies over the years. Without question, one of biggest challenges we typically face when working with their leadership teams is convincing them to invest aggressively in their brands.
Entrepreneurs and executives often place branding on the lower end of the priority scale because it's difficult for them to see the tangible benefits. Oftentimes, they assume that money spent on branding diminishes their operational capacity. Such thinking tends to be a penny-wise but pound-foolish approach.
This is particularly true when it comes to web design. In today’s world, your website is typically one of the first points of contact between your organization and your target audience. Strong web design often propels your organization sales and drives customer perceptions. Conversely, poor web design can completely subvert your mission.
In other words, quality web design is crucial to your success. A high-quality website greatly increases the value of your brand in the minds of your target audience. Furthermore, wise investments in your digital assets ultimately build brand equity for your organization."

​Chi Rho Consulting is an Atlanta-based strategy consulting firm that helps entrepreneurs launch successful startups and expand their business ventures. They specialize is strategic planning, venture capital funding, growth strategy and risk avoidance. Their dedicated practice areas include Strategic Planning, Deal Sourcing, Demand Generation, Business Analytics, Branding and Marketing.