Chi Rho Consulting Publishes White Paper on Strategic Demand Generation

Chi Rho Consulting published The Four Strategic Pillars of Effective Demand Generation today. The white paper examines the discipline from a strategic standpoint and looks at key factors which typically separate effective Demand Generation programs from their ineffective counterparts.  It also addresses the foundation of an effective Demand Generation strategy and offers several tactical recommendations for each of the four strategic pillars:

• Process
• People
• Content
• Analytics

The paper includes an Executive Summary with key findings as well as our conclusions for organizations looking to adopt Demand Generation strategies or optimize their current Demand Gen activities.

ABOUT CHI RHO CONSULTING
Chi Rho Consulting is a strategic management consultancy that specializes in Strategic Planning, Venture Capital, Demand Generation, Business Analytics and Marketing.  They are based in suburban Atlanta, GA (USA) and consult to select clients in the United States, Europe and Asia. Their clients are principally startups and nascent stage businesses with unique growth challenges. CRC's strategic advisory services help client companies develop viable business models, establish efficient operations and create profitable revenue streams. CRC also helps clients secure angel investments and venture capital funding.